Job Description

The Role:

We are seeking a strategic and innovative Product Marketing Director to lead the go-to-market strategy for SnapLogic’s integration platform as a service (iPaaS) , API management , and legacy modernization initiatives. This is a high-impact individual contributor role ideal for a senior product marketing leader who thrives in a fast-paced, cross-functional environment and is eager to shape the future of enterprise integration.

This role is central to defining how SnapLogic empowers enterprises to modernize legacy systems, streamline hybrid environments, and unlock the power of AI-driven integration. You will develop compelling messaging, drive integrated campaigns, launch new capabilities, and create content that enables global sales, channel partners, and marketing teams. You will work closely with product management, digital and demand generation teams, customer success, and the broader marketing organization to elevate SnapLogic’s brand as the leader in intelligent integration.

The ideal candidate brings deep experience in B2B enterprise software marketing, with expertise in iPaaS, APIM, and a strong understanding of the challenges enterprises face in legacy modernization, cloud migration, and digital transformation.

This is a hybrid role, based in our San Mateo, CA HQ. The ideal candidate will be able to work from HQ twice weekly.

What You'll Do:

• Lead and evolve the global go-to-market strategy for SnapLogic’s iPaaS, APIM, and legacy modernization offerings
• Craft differentiated positioning, messaging, and value propositions that resonate with both business and technical audiences across industries
• Own and drive strategic product launches that position SnapLogic as the top choice for enterprises tackling legacy system transformation and hybrid IT complexity
• Build high-impact sales enablement programs, including training, playbooks, battlecards, and objection-handling materials
• Partner with Product Management to shape the product roadmap by feeding back market insights, competitive intelligence, and customer needs
• Collaborate with digital and integrated marketing teams to fuel campaigns and pipeline growth through thought leadership and storytelling
• Act as a key spokesperson and thought leader—drive social media engagement, analyst briefings, conference presentations, and content development
• Engage with industry analysts, partners, and alliances to build market presence and support third-party validation of SnapLogic’s solutions
• Use analytics to optimize messaging and content performance, improving engagement and driving conversion
• Ensure messaging clearly communicates SnapLogic’s role in helping organizations modernize legacy systems, reduce technical debt, and accelerate cloud adoption

What We're Looking For:

• 8+ years of product marketing experience in enterprise software, with at least 5 years in iPaaS, API management, or cloud data integration
• Proven success crafting go-to-market strategies and launching enterprise solutions with measurable impact
• Deep knowledge of legacy modernization challenges, cloud transformation, hybrid architectures, and digital transformation trends
• Exceptional storytelling skills with the ability to distill complex technical concepts into clear, compelling value propositions
• Experience building marketing strategies and content that support multiple verticals (e.g., financial services, manufacturing, retail, tech, higher ed)
• Strong collaborator with the ability to influence and align cross-functional stakeholders across Product, Sales, Marketing, and Partners
• A strategic thinker who can also roll up sleeves to execute; high attention to detail and a data-driven approach
• Strong presentation and communication skills, comfortable engaging with executive audiences, analysts, and customers
• Bachelor’s degree in marketing, business, or a related field; MBA preferred

Why Join:

There's never been a better time to join our SnapSquad!

At SnapLogic, we believe our people are the heart of our success. That is why we are dedicated to creating an environment where you can thrive both personally and professionally. From competitive salaries and robust health benefits to global wellness initiatives, we ensure you’re set up for success - wherever you’re based.

Here’s why you don’t want to miss out on being a part of our team:

A Legacy of Excellence - Recognized Industry Visionary and Leader:

When it comes to innovation and growth, SnapLogic isn’t just keeping up; we’re setting the pace. Recognized by Inc. 5000 as one of the Fastest Growing Private Companies in 2024, our trajectory speaks volumes. For the third consecutive year, SnapLogic has been named a Visionary in the Gartner Magic Quadrant for Data Integration Tools , where we’ve been praised for our expanding platform and generative AI innovations. And that’s not all—Aragon Research has highlighted our leadership in the tPaaS Globe Report, calling our generative AI capabilities a major differentiator that puts us ahead of the competition.

Redefining the Integration Category in the Age of AI:

In an era where enterprises are reimagining themselves as composable, data-driven entities, SnapLogic is at the forefront, unlocking new possibilities through generative AI and AI-augmented, graphical-visual integration. SnapLogic is not just making integration accessible to highly technical experts, but also to business technologists seeking simplicity. SnapLogic’s comprehensive, highly scalable platform transcends traditional boundaries by unifying application and data integration, API management, and automation. It’s not just another iPaaS platform - we’re a catalyst for agility and innovation, enabling businesses to seize the future today.

Innovation at the Forefront:

SnapLogic was first to market with the world’s only generative integration solution, SnapGPT, empowering users to integrate faster and easier. With open source and proprietary large language models (LLMs) and artificial intelligence, SnapGPT enables users to integrate any applications or data sources with natural language. Since launching SnapGPT in early 2023, SnapLogic has launched a full suite of AI solutions , including AgentCreator which empowers everyone to create GenAI-powered automations and applications without coding. Thousands of enterprises around the globe rely on SnapLogic to integrate, automate and orchestrate their data – across their business and now they’re looking to SnapLogic to help them unlock the next frontier of generative AI.

Join Us on Our Journey

At SnapLogic, we're changing the way the world works with data—and we want you to be part of that change. If you're ready to push boundaries, embrace innovation, and lead the charge in transforming industries, we want to hear from you.

SnapLogic is headquartered in San Mateo, CA, with team members located across the globe. No matter where you’re based, we offer a dynamic, collaborative, and forward-thinking environment that fosters growth, creativity, and success.

Are you ready to join the SnapSquad and shape the future of generative integration? We can’t wait to see your application!

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